CRM Manager

Do you have experience with CRM marketing and looking for a new challenge? Are you resilient and confident with a passion for putting customers’ needs first? Do you class yourself as a dotdigital expert?  Yes, then we want to hear from you! 

Who are OpenMoney?

OpenMoney is here to make financial advice affordable and accessible for everyone. Normally, when you're deciding what to do with your money, you either have to figure it out yourself (but not many people know how it all works), or you can use a financial adviser (but they can cost a lot of money).

In fact, there are millions of people in Britain who would benefit from having financial advice but who have been un able to access or afford it. They’re caught in what we call the ‘Financial Advice Gap’.

As a result, many of these people get caught in financial cycles that they struggle to get out of. It could be running out of money at the end of every month, not knowing how and where to invest, or leaving money and savings in poorly performing investments.

We’re here to help these people. We want to provide our expert financial advice to people who couldn’t find what they need or afford elsewhere. At OpenMoney, we’ll give everyone who comes to us that honest and expert advice, and because of our extensive use of technology, we’re able to keep costs low.

At OpenMoney we endorse three main behaviours that we look for in all current and future employees; play your part, positive perseverance and do the right thing.  

What will I be doing day-to-day?

  • Designing, building and executing our customer communications to decrease churn, engage and excite our customers, re-engage lapsed customers and attract new ones
  • Build marketing automation programmes within the product lifecycle
  • Establish a continuous test and learn process, always striving to improve and optimise comms
  • Manage push notifications and messages through our app journey
  • Customer segmentation and email personalisation
  • Establishing a focus of testing and learning, working to KPIs
  • Working within the confines of GDPR, ensuring opt ins/outs are kept clean
  • Collaborating with marketing team to maximise go-to-markets and the value of PR and media activity through customer comms
  • Involvement in future referral and loyalty schemes
  • Advise on and work towards best practice system set-up and integration
  • Working with UX and data/insights team to identify opportunities within the journey or data
  • Create customer comms that adhere to our brand guidelines and positioning

  What are we looking for?

  • At least 4 years’ experience in a CRM marketing role
  • Analysis and reporting skills
  • Resilience and confidence
  • Experience using dotdigital platform
  • Experience using Microsoft Dynamics is preferred but not essential
  • Customer-focused
  • Excellent copywriting and editing skills
  • Experience building marketing automation programmes and planning/sending ad hoc campaigns
  • Data-driven with experience in optimising and segmenting data, creating hyper-personalised emails and automations
  • Knowledge of SMS and push notifications best practice
  • Knowledge and understanding of referral and loyalty schemes essential, experience a bonus
  • Working knowledge of the technical elements of implementing CRM campaigns
  • Working knowledge of GDPR regulation (support will be given from our compliance team)
  • Experience working at a challenger/disrupter brand or a growth-phase business would be a huge bonus

What can you expect?

This role is based in the heart of Manchester in St. Peters Square in a supportive and social team environment. A prime office location, where you will work alongside your colleagues, with a range of free services including a coffee barista, breakfast, table tennis, beer taps, prosecco, soft drinks… and more...

  • Regular pay reviews
  • Flexible Working
  • Work from home opportunities
  • Company events & social hours
  • Casual dress
  • Life Insurance
  • Benefits platform

Sound interesting? Then email or click “Apply Now” and upload your CV.

Be part of a company that’s dedicated to making the finance industry a better place.

Reference ID: EPCM001

Job Types: Full-time, Contract

Salary is up to £35,000 per annum (depending on experience)

This role is subject to both DBS and Credit Check

Apply now

If you would like to apply for this role, send us your covering letter and CV

or send and email to: